If you are serious about growth in 2022, and who wouldn’t be with what the global economy just endured, then plan to attend at least one of 2022’s Top 12 SaaS Conferences.
If you are serious about growth in 2022, and who wouldn’t be with what the global economy just endured, then plan to attend at least one of 2022’s Top 12 SaaS Conferences.
Investing in the knowledge you’ll gain from a top SaaS Conference, is investing in your future.
Click here to see the top SaaS conferences in 2023.
With recent trends in virtual conferencing and events, you would think a face-to-face conference is a relic of the past, but this can’t be further from the truth. Nothing is more effective than a group of thought-leaders connecting and collaborating about the future of the industry.Real people, in real time, talking about real issues effecting their every day businesses. Discussing struggles only another SaaS Business founder or exec could understand.
Let’s look at two key advantages to investing in a SaaS conference.
Key Benefits of SaaS Conference Attendance
The recent pandemic has made this type of communication a scary prospect, but as vaccinations improve and increase, the global economy is experiencing are turn to norm. Norm for sales means a return to in-person interaction. Even with our access to robust online social connection options, none of those options can replace the value of a face-to-face encounter. And we’re not even saying you need to eliminate online connections, on the contrary. We recommend this to augment what you’ve already learned from home-based conferencing during the past two years.
In-person connections for sales give you a chance to hone in on decision-makers that are already in attendance at many of these events. Think of it as lessening the search pool.
SaaS is still not a familiar concept to many people, but in this industry, “it takes one to know one.” Who else can predict what issues you are currently facing in your SaaS business, but those going through it as well?
Shared knowledge is the backbone of our economy and the more we learn from one another, the better we are able to innovate.
An SaaS conference is just that. A chance for a one-on-one interaction with peers, and potential investors. A platform to “peek under the hood” of your competition to see where they are succeeding, or where you may have a competitive edge.
Is it worth the money to attend a SaaS conference?
The answer, a resounding “yes.” A few days away from your SaaS desk to collaborate with peers across the globe is more than worth the value you’ll stockpile in intangible but actionable insights.
These conferences are chock-full of the hottest talent and technology around the globe, and it’s all in one place. You can’t buy that kind of exposure.
That said, prices run the gamut.
- If you are a startup, maybe choose one event for your first year, and increase participation as you grow
- If you are a larger organization, or just need to tighten the budget belt, consider inviting fewer staff to attend
But let’s get to the main event – what are the top 10 SaaS Conferences to attend in 2022?
Organized by date, here are our Top 12 SaaS Conferences to attend in 2022.
Held April 27-28,2022, in San Francisco, CA, and hosted by the Cloud Software Association, SaaSConnect is the only conference created solely around the needs of SaaS partnership leaders. If you are looking to build a SaaS technology framework, this is the conference you need to attend. The speaker line-up boasts executives fromGoogle, Hubspot, Zoom and Cisco, to name a few
Held May 17-18, 2022in Montreal, QC, Running Remote is a conference for those looking to switch to the ever-popular distributed workforce or those who run remote SaaS companies already. It is a hybrid event featuring over 40speakers.
SaaStr is back in Europe with a new and expanded event. The conference will be held in an outdoor venue in Barcelona. They are expecting over 2,500 attendees among founders, SaaS executives and VCs. There will be room for networking and tailored mentorship sessions. Join this event if you want to learn how to scale your SaaS companies to $100M ARR and beyond.
Held this year in Montpellier,France on June 9-10, B2B Rocks focuses on international growth. This topic will be discussed at length over the course of this two-day event, to cover every facet of this type of growth. There will be 50 keynote events and 20 panel discussions to choose from.
Dublin Tech Summit 2022, or DTS2022, as it is referred to, is one of the fastest growing B2Btech conferences in Europe. Held June15-16, 2022, this live event promises to join international innovators, thought-leaders and influencers in the tech arena all together, in one place –the RDS, Dublin. The 2022 speaker line-up features Christopher Wylie of Cambridge Analytica, David Singleton ofStripe, Cassie Kozyrkov of Google, and Tom Christensen of Hitachi Vantara.
This year, MozCon will take place July 11-13, in Seattle,Washington. Pegged as “not your typical marketing conference, MozCon 2022 is stock full of industry-leading insights and strategic growth intelligence for the SEO-minded entrepreneur. This will be a live event that promises to help “marketers stay sharp.”
Held September 7-8,2022 in San Francisco, California, the Product-Led Summit looks to focus on the center of your SaaS business – your product. Join leaders in product-focused marketing as they discuss strategies that increase revenue, customer engagement and retention. Experience first-hand insights from market influencers including Ramin Vatanprasat, CPO, TrustPilot, Sara Swenson, VPProducts, Petdesk, and Kasha Stewart, Head of Products, The Walt DisneyCompany.
SaaStr Annual 2002, a unique event held September 13-15, 2022, in an open, festival-style format, is hosted in the Bay Area of San Francisco,California this year. Over 10,000 SaaS Founders and Execs are expected to attend this three-day super bowl of SaaS networking. Whether you are a B2B founder, an executive, an investor or leader in your field, this conference offers an unmatched collaborative platform to help grow your business.
Last year’s remote event is replaced by a live version this year. SaaStock 2022 will be held October 17-19, 2022 at the RDS in Dublin and features issue-specific workshops hosted by SaaS thought-leaders over the course of the three days. Over 5,000 investors, execs and attendees will unite during this year’s event, looking to accelerate their SaaS and position their companies for future growth in the industry.
This year, TechCrunch Disrupt will be held on October 18-20, 2022, in San Francisco, California. TechCrunchDisrupt 2022 promises to be one of the most powerful conferences for anyone with a startup. This is a global startup event held to collaborate with colleagues, learn insightful tricks of the trade and celebrate defining achievements. It’s also been known to draw such names asMark Zuckerberg and Elon Musk.
The New York Time’s boasts that the Web Summit assembles “a grand conclave of the tech industry’s high priests.” Held November 1-4, 2022 inLisbon, Portugal, this event is hailed as one of Europe’s biggest tech conferences. More than 40,000 tech entrepreneurs and investors meet at this event every year, to learn strategies from over 700 of the world’s best leaders of industry.
This year's Ascent Annual Conference will be hosted in New York City. This is the event that connects thought leaders in SaaS and technology, with over 1,500 executives and investors among the attendees. Past speakers include the CMO of G2, the CEO of Hootsuite and the CEO of Gainsight.
Now that we’ve given you the line-up, how do you narrow it down?
The first consideration should always be the budget. But when determining beyond that, take a look at what will be covered.
Are there enough enriching conferences and keynotes to gain value for your business?
What is the overall theme? If you answer this question, you’ll know that many of the keynote and other featured speakers will be focused on this topic as well. If what they are focused on doesn’t match your company’s need, move to the next one.
That said, keep in mind this list is not an exhaustive list of SaaS conferences, this is meant to be a sampling of popular choices.
Once you’ve made your choices, it’s time to talk about presence.
These events are meant to provide a place to connect. They don’t do the connecting for you, that’s up to you.
Whichever event you decide to attend, go in with the mindset of growth. Don’t worry about the actual sale, that will come. Go in with an open mind and you will likely walk away ready to plan your next event!
SaaSMQL is an Account-Based Marketing agency that helps SaaS companies scale recurring revenue with high-impact multichannel campaigns.
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