The Top 10 SaaS Marketing Tools for Small Businesses

June 2, 2023

If you’re a small business in the SaaS space, the marketing landscape can seem overwhelming. There are countless platforms and apps out there that claim to help your business grow, but not all of them will be right for you.

The good news is that some of these tools are built specifically with SaaS businesses in mind, making them an excellent resource for helping your startup succeed. However, it can be difficult to know which tools to leverage to help increase brand awareness, generate leads, boost conversions, and meet other goals for your specific business. In this post, we’ve rounded up our recommendations for the top SaaS marketing tools that every business should consider using. Whether you’re just starting out or want to streamline and scale your existing operations, there’s likely a tool on this list to help you achieve your objectives.

Top 10 SaaS marketing tools

There are lots of different types of marketing tools out there. Some are paid, some are free, and some are subscription-based. But when it comes down to it, they all have one thing in common: They help you get more leads and customers faster so that your business can grow more rapidly than ever before. Without further adieu, here are our picks for the top 10 B2B marketing, ABM, and small-business marketing tools.

1. HubSpot

HubSpot is a comprehensive marketing automation tool that offers features like email marketing, social media scheduling, and lead tracking. The platform offers a free version of its CRM tools, helping you and your sales team to track and analyze your sales pipeline from a unified dashboard. You can easily view detailed reports on individual contributors’ performance, conversions, productivity, and other metrics.

With HubSpot, you can use various “Hubs” based on your needs, such as the Marketing Hub. Here, you’ll have access to marketing software to help you grow traffic, convert visitors, and run inbound marketing campaigns. While the platform also offers tiered plans with more features, even the free version is robust and should serve most small sales and marketing teams well. You can always start for free and scale up based on your needs.

2. Canva

Canva is a graphic design software that allows you to create professional-looking marketing materials without having any design skills. With Canva’s easy-to-use software, even design novices can make social media graphics, presentations, infographics, business cards, logos, email headers, and other visuals.

The platform’s templates, fonts, images, animations, and simple drag-and-drop technology give you a quick and easy way to create digital and print designs for free. Or access more templates and design options with a paid plan.

Canva offers a number of integrations with other software apps. In some cases, you can pull your Canva design into other platforms, such as social media apps, to make the design process even easier. Canva also offers the option to work in teams, share designs, and download designs in a variety of formats.

3. Loomly

Manage all of your social media accounts and ads from a single dashboard with Loomly, a social media management tool aimed at helping creators simplify their workflow. The app has a ton of useful features, including list and calendar views, notification options, and a content library to store all of your assets. 

One of the best features Loomly offers is post inspiration, so you never run out of content ideas. Loomly provides ideas based on RSS feeds, trending topics, date-specific holidays and events, social media best practices, and even custom post ideas.

Given how time-consuming content creation can be, this feature should help any small business keep their page current and fresh. A free trial and fair pricing starting at $26 gives you plenty of room to grow your social media presence.


With, you’ve got an all-in-one sales intelligence and engagement platform that helps you search, engage, and convert over 250 million contacts at 60 million+ companies. Apollo’s client roster includes big names in the SaaS space like DocuSign, Stripe, Optimove, and more — so you know you’ll be in good company.

For list-building purposes alone, Apollo offers powerful features to help with accurate prospecting. The platform provides key information such as direct dial phone numbers, current email addresses, job titles, and other data. You can also keep up with the latest hiring information, job changes, funding, Alexa rankings, and other company data.

With Apollo, you can streamline your B2B outreach and target your best prospects with precision. It’ll also allow you to integrate data with your CRM to keep data synced in real time, preventing duplicate efforts and errors with record-keeping. Start with the free plan and upgrade based on your needs; the good news, if you need a higher-tier plan, it probably means Apollo is doing its job.

5. Typeform

If your SaaS business needs a way to collect user information beyond the basics, Typeform is the way to go. The world-class form-building tool helps you gather information simply and easily, with easy-to-design forms that you can set up as an information-gathering tool, survey, or quiz.

Users fill out your form one question at a time as if they are having a conversation with your brand. For users, this feels much less overwhelming than seeing a long list of questions to complete, keeping them engaged enough to complete the entire form.

Integrated photo and video libraries, templates, personalized layouts, and a slick interface make Typeform fun and easy to use for any small business. Start with a free plan and upgrade as your needs change, one survey at a time.

6. Chili Piper

Chili Piper is a scheduling tool that integrates with your existing marketing stack to improve lead conversion. This SaaS tool helps you reduce the time it takes for new customers to schedule a call with you by automating the process. With Chili Piper, leads can book a call as soon as they express interest, so you can capture their attention in the moment.

With Chili Piper, you take advantage of the shifting landscape for marketing funnels. Prospects often come to a website after already reading your online reviews, researching what you have to offer, and comparing you with other SaaS platforms. Don’t bore them with features and benefits; go straight to booking a meeting, and fix your leaky funnel for good. Get a demo to find out what Chili Piper has to offer, and then start with an Instant Booker plan at $15 per user per month.

7. Zapier

Zapier is an automation tool that connects your marketing tools to automate workflows and save time. With Zapier, you can link all of your different apps and online tools together to form a powerful marketing machine that lets your apps “talk” to each other, saving you time.

Zapier’s superpower is automating multi-step workflows and integrating with thousands of apps that you’re already using. For instance, you might automate adding B2B marketing leads from Facebook to an email list, which you can then use to nurture leads. More complex “Zaps,” as they are known, might involve moving prospects through a complete funnel. It’s free to get started with Zapier’s basic automation tools, and you can scale up as you grow.


Every SaaS team needs a project management tool, and does not disappoint. The app helps you keep track of your marketing campaigns, collaborate with your team, and keep projects organized from start to finish. It has a user-friendly interface that makes it easy for you to manage everything in one place. The software allows you to create projects and tasks, as well as delegate work to different members of your team.

With, it’s easy to customize your workflows to suit your needs. You can create a new project, assign tasks to team members, track their progress, and more. It’s perfect for small businesses who want to scale their marketing efforts without spending too much time managing the process. Connect your teams, and make decisions more confidently with a bird’s-eye view of your organization. Start for free and choose a paid plan when the time is right.

9. Streamyard

Among the top B2B marketing tools on our list, Streamyard is one of the most innovative. With it, you get a professional live-streaming and recording studio right in your browser. This makes it easier than ever to interview guests, brand yourself, and stream to other platforms like Facebook, YouTube, LinkedIn, and more.

With endorsements from the likes of Gary Vaynerchuk, Streamyard has a lot to offer small-business professionals who are new to broadcasting. Easily broadcast with up to 10 people on-screen and others backstage, and engage your audience by featuring their real-time comments.

If you’ve been thinking about creating live experiences to increase your brand’s exposure and value, jump right in with Streamyard. It’s free to start, and you can scale to a paid plan as you grow.


Resolve the problem of writer’s block instantly with, a platform that connects brands with vetted writers who deliver quality content within days. Choose from a la carte pricing and pay as you go, or take advantage of volume discounts when you purchase in bulk.

To get started with, you’ll create an account and fill out a content brief for each piece of writing you need. The more specific you are in your brief, the better the results; try the free AI tools to generate content ideas, complete your brief, or create article outlines.

Smart matching pairs you with the best writers for your needs, and handles writer sourcing, payments, and communications. When you find a writer you like, add them to your preferred list to send work their way first whenever you have a new project. Whether you need blog posts, website content, landing page copy, social media posts, or any other kind of copy, has you covered.


Investing in SaaS marketing tools can help your small business streamline your marketing efforts, improve your ROI, and stay ahead of the competition. By utilizing these 10 SaaS marketing tools, you can take your marketing strategy to the next level and achieve your business goals.

If you’re looking for SaaS marketing tools, there are plenty of options out there. But it’s important to choose wisely and avoid getting overwhelmed by all the different features available. Hopefully, this list will help you narrow down your decision; however, you can always reach out to our experts at SaaSMQL for more help finding the best tools for your needs.

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