If your company is targeting mid-market or enterprise accounts, you can't just rely on cold emails or digital ads to drive opportunities and pipeline. In fact, 98% of emails are never opened, and search ads are becoming extremely competitive and expensive. On the other hand, direct mail is still an unexplored channel in B2B and SaaS, so it has huge potential.
Combining online and offline channels with a cohesive message can quickly generate awareness and engagement. This is why we leverage direct mail as the primary channel to convert the initial engagement into a discovery call and opportunity.
We integrate with your current inbound and outbound funnels to trigger a direct mail sequence for the right person at the right time. Our integrated campaign funnel combines emails, ads, and direct mail into a consistent and well-timed workflow.
The direct mail box is triggered only at the end of the sequence, and only when certain criteria are met. This is how we consistently achieve more than 10X ROI and generate 6-figure ARR deals with our direct mail program.
Start with a pilot campaign today to test if our integrated campaign approach can work for your business.
Based on your sales goals and budget,
customized for your target persona.
We build your target accounts and target contacts list based on your Ideal Customer Profile (ICP).
We manage the entire logistics of your campaign, from sourcing items to assembly to shipment via FedEx.
Fully automated sequences, coordinated with
the direct mail shipping and delivery dates.
We track delivery dates and automatically follow-up with each recipient with an automated email sequence.
You'll receive weekly and monthly reports to track
campaign spending, opportunities, pipeline and ROI.
Compared to Google Ads, LinkedIn Ads and tradeshows, a well-executed direct mail campaign can generate qualified meetings and opportunities at a much lower cost-per-acquisition (CAC) and a much higher ROI. Most of our clients target enterprise and mid-market companies and their average deal size is usually above $20,000 ARR, and often well above $100,000 ARR.
It's getting harder and harder to get the attention of decision makers from mid-market and enterprise accounts.
Email has proven to be a very effective channel, but today each prospect receives from 50 to 150+ emails per day. Breaking through the noise is becoming more and more challenging.
Think about it: How many gift boxes have you received from potential vendors in the last week? And in the last month? Most likely ZERO.
But how many emails have you received from SDRs and account executives? As part of a targeted ABM strategy, direct mail is very effective at converting unresponsive leads into opportunities and generating pipeline from enterprise and mid-market accounts.
Remote work is more and more common, which presents a challenge when we want to run offline campaigns such as direct mail, and reach the decision maker in our target accounts.
At SaaSMQL we have implemented a series of steps to dramatically increase the deliverability of the direct mail boxes that we ship. If you are blindly mailing a box to a prospect's corporate headquarter, you are probably wasting 30% of your campaign budget.
SaaSMQL is an Account-Based Marketing agency that helps SaaS companies scale recurring revenue with high-impact multichannel campaigns.
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