If you rely solely on emails to engage with your target accounts, you are lowering your conversion rate and run the risk of upsetting your valuable prospects. Each one of us receive hundreds of emails per week from vendors, but almost zero packages or tangible gifts.
By adding a targeted direct mail program to your outreach strategy, you can convert leads into opportunities and open the door with decision makers at enterprise and mid-market accounts. We take care of the entire campaign, from account selection to box design, shipment, and analytics. We can help you integrate this new channel with your current ABM strategy.
Start with a pilot campaign today to test if this approach can work for your business.
Based on your sales goals and budget,
customized for your target persona.
We build your target accounts and target contacts list based on your Ideal Customer Profile (ICP).
We manage the entire logistics of your campaign, from sourcing items to assembly to shipment via FedEx.
Fully automated sequences, coordinated with
the direct mail shipping and delivery dates.
We track delivery dates and automatically follow-up with each recipient with an automated email sequence.
You'll receive weekly and monthly reports to track
campaign spending, opportunities, pipeline and ROI.
It's getting harder and harder to get the attention of decision makers from mid-market and enterprise accounts.
Email has proven to be a very effective channel, but today each prospect receives from 50 to 150+ emails per day. Breaking through the noise is becoming more and more challenging.
Think about it: how many gift boxes have you received from potential vendors in the last week? And in the last month? Most likely ZERO. But how many emails have you received from SDRs and account executives?
Direct mail programs have quickly become our top performing channel. As part of a targeted ABM strategy, they are the best way to convert unresponsive leads into opportunities and generate pipeline from enterprise and mid-market accounts.
The budget depends on your target segment, use case, and pipeline goals for the quarter. Our direct mail boxes typically range from $15 to $50 (including 3-day shipment with FedEx).
Yes, everything from initial concept, to box design and assembly, target selection, list building, address verification, shipment and tracking. We also sync with your CRM to track campaign attribution and ROI.
From when we start the engagement, it takes 4 weeks for us to start shipping the first batch. The first month we focus on the onboarding phase, which includes gathering data on your target accounts and prospects, and building the direct mail assets and automation (CRM sync, real-time notifications).