Account-Based Marketing
for SaaS

We help SaaS companies generate revenue from enterprise accounts with our high-impact ABM system.

Openprise Logo
At SaaSMQL
We generate sales opportunities from top accounts by implementing and scaling
a predictable Account-Based Marketing program
ABM Account Selection
Account
SELECTION

We identify the best accounts that match your Ideal Customer Profile and prioritize them based on real-time intent data.

ABM Targeted campaigns
HIGH-IMPACT
CAMPAIGNS

We engage with the decision makers and influencers from those accounts via multichannel campaigns (direct mail + email).

ABM Attribution and analytics
attribution & RETARGETING

We track marketing attribution and campaign ROI and nurture target accounts across channels until they convert into customers.

Openprise Logo

"The whole experience working with SaaSMQL has been really seamless. It's exciting to hear from prospects when we get a reply back and they're excited about receiving a box. Seeing the whole process working out has been thrilling."

Jasmine Chung, Director of Demand Generation and Revenue Operations at Openprise

Jasmine Vann
Director of Demand Generation & Rev Ops
Openprise

Intent-Driven Account Segmentation

We aggregate your website and CRM data with third-party intent data to identify the accounts that are more likely to buy. With this data, we are able to generate a segmented list of ideal accounts and map them with the right decision makers. We group your accounts by vertical, territory, tier, intent, and funnel stage.

We also select your "Tier 1" companies, the accounts with the highest potential value where we'll focus most of our campaign efforts and budget.

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SaaS intent-driven demand generation
B2B direct mail example - SaaSMQL

High-Impact Direct Mail
‍‍Campaigns

We manage the full execution of highly-targeted direct mail campaigns to convert your ideal accounts to opportunities. By integrating a direct mail approach with your current campaign flow, we can engage high-value prospects and accounts with a tangible offer, and incentivize them to learn more about your solution.

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A Scalable Account-Based Marketing Program

Once the program starts to generate engagement, we optimize your campaigns and double down on account segments and ABM plays where we are seeing traction.

We can also start adding new segments and campaigns. For example, we can retarget dormant accounts, re-engage lost opportunities, or upsell existing customers.

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SaaS intent-driven demand generation
B2B direct mail example - SaaSMQL

Account Engagement and ROI

We measure how accounts engage with your campaigns and send real-time notifications to the sales team as soon as a named account shows interest. We also leverage our campaign data to optimize subsequent programs.

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B2B DIRECT MAIL CAMPAIGNS

Use Cases for SaaS and B2B Companies

generate
opportunities

Branded gift boxes to convert qualified leads into meetings from target accounts.

Warm-up
COLD accounts

Open the door with companies that are not aware of your solution.

nurture
ACCOUNTS

Stay top on mind with existing leads without relying only on emails.

promote
webinars

Generate new webinar registrations with a custom invite delivered to your prospects' office.

B2B direct mail use cases
drive
booth traffic

Branded invite with incentive to stop by your booth at a tradeshow.

re-engage
lost deals

Lost opportunities can be reactivated with a targeted direct mail campaign.