Account-Based Marketing
for SaaS
We help SaaS companies generate revenue from target accounts with our scalable ABM system.
a predictable Account-Based Marketing program
SELECTION
We identify the best accounts that match your Ideal Customer Profile and prioritize them based on real-time intent data.
CAMPAIGNS
We engage with the decision makers and influencers from those accounts via multichannel campaigns (direct mail + email).
We track marketing attribution and campaign ROI and nurture target accounts across channels until they convert into customers.
"The whole experience working with SaaSMQL has been really seamless. It's exciting to hear from prospects when we get a reply back and they're excited about receiving a box. Seeing the whole process working out has been thrilling."
Jasmine Vann
Director of Demand Generation & Rev Ops
Openprise
Intent-Driven Account Segmentation
We aggregate your website and CRM data with third-party intent data to identify the accounts that are more likely to buy. With this data, we are able to generate a segmented list of ideal accounts and map them with the right decision makers. We group your accounts by vertical, territory, tier, intent, and funnel stage.
We also select your "Tier 1" companies, the accounts with the highest potential value where we'll focus most of our campaign efforts and budget.
High-Impact Direct Mail
Campaigns
We manage the full execution of highly-targeted direct mail campaigns to convert your ideal accounts to opportunities. By integrating a direct mail approach with your current campaign flow, we can engage high-value prospects and accounts with a tangible offer, and incentivize them to learn more about your solution.
learn moreA Scalable Account-Based Marketing Program
Once the program starts to generate engagement, we optimize your campaigns and double down on account segments and ABM plays where we are seeing traction.
We can also start adding new segments and campaigns. For example, we can retarget dormant accounts, re-engage lost opportunities, or upsell existing customers.
Account Engagement and ROI
We measure how accounts engage with your campaigns and send real-time notifications to the sales team as soon as a named account shows interest. We also leverage our campaign data to optimize subsequent programs.
REQUEST A PILOTB2B DIRECT MAIL CAMPAIGNS
Use Cases for SaaS and B2B Companies
opportunities
Branded gift boxes to convert qualified leads into meetings from target accounts.
COLD accounts
Open the door with companies that are not aware of your solution.
ACCOUNTS
Stay top on mind with existing leads without relying only on emails.
webinars
Generate new webinar registrations with a custom invite delivered to your prospects' office.
booth traffic
Branded invite with incentive to stop by your booth at a tradeshow.
lost deals
Lost opportunities can be reactivated with a targeted direct mail campaign.
SaaSMQL is an Account-Based Marketing agency that helps SaaS startups scale recurring revenue with high-impact multichannel campaigns.
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