How to Generate ROI from Event Marketing

In this video from the DemandGen Club SF, we'll share lessons on how to generate pipeline sponsoring third-party conferences, how to best manage follow-ups and track results, and how to scale the strategy to 100+ events per year. We'll also discuss about best practices on how to run your first user conference successfully.

Table Of Contents

• "Leveraging Event Marketing for Pipeline Generation" (Franco Caporale - Founder - SaasMQL)
• "How Qualia Scaled Out Field Marketing to 150+ Events per Year" (Matt Kaufman - VP of Marketing - Qualia)
• "Best Practices for Managing Tradeshows at Scale" (Joseph Zuniga - Event Marketing Manager - Segment)

‍