ABM: How to Define Your Ideal Customer Profile

June 6, 2019

In this video you'll learn how to build the right target account list. By focusing all your efforts toward the ideal accounts, you'll maximize campaign's efficacy and conversion.

In this video from the DemandGen Club SF, you'll learn how to build the right target account list. By focusing all your efforts toward the ideal accounts, you'll maximize campaign's efficacy and conversion. We'll talk about nailing your niche, leveraging data from multiple sources to generate the target account list, automate your Ideal Customer Profile (ICP) building, and how to track progresses using Engagio and AirTable.

CONTENT

  • "Focus Your Efforts by Nailing a Niche" (Collin Stewart - CEO - Predictable Revenue)
  • "How to Automate the Creation of Your Ideal Customer Profile" (Gail Morag - VP of Partners - Mintigo)
  • "Activating Target Accounts Using AI & Automation" (Gil Allouche - Founder & CEO - Metadata.io)
  • "Tracking the Engagement of Your Target Accounts" (Franco Caporale - Founder - SaaSMQL)

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