In this article we explain our step-by-step process on how we leverage a traditional channel like direct mail to drive sales pipeline for SaaS and B2B companies as part of our integrated ABM approach.
In this video you'll learn how to build the right target account list. By focusing all your efforts toward the ideal accounts, you'll maximize campaign's efficacy and conversion.
In this video from the DemandGen Club SF, you'll learn how to build the right target account list. By focusing all your efforts toward the ideal accounts, you'll maximize campaign's efficacy and conversion. We'll talk about nailing your niche, leveraging data from multiple sources to generate the target account list, automate your Ideal Customer Profile (ICP) building, and how to track progresses using Engagio and AirTable.