In this article we explain our step-by-step process on how we leverage a traditional channel like direct mail to drive sales pipeline for SaaS and B2B companies as part of our integrated ABM approach.
Direct mail has been emerging as an effective channel for B2B companies to engage and convert their target accounts. When direct mail campaigns are integrated into a broader account-based marketing strategy, they become a powerful channel to break through the noise and reach your ideal contacts.
Direct mail has been emerging as an effective channel for B2B companies to engage and convert their target accounts. When direct mail campaigns are integrated into a broader account-based marketing strategy, they become a powerful channel to break through the noise and reach your ideal contacts.
In this video from the DemandGen Club SF, our guest speakers will share their experience and lessons learned from running direct mail campaign at scale. You'll also learn how you can automate direct mail campaign via Salesforce and Marketo.