Video: Integrating Direct Mail Campaigns in Your ABM Strategy

Direct mail has been emerging as an effective channel for B2B companies to engage and convert their target accounts. When direct mail campaigns are integrated into a broader account-based marketing strategy, they become a powerful channel to break through the noise and reach your ideal contacts.

In this video from the DemandGen Club SF, our guest speakers will share their experience and lessons learned from running direct mail campaign at scale. You'll also learn how you can automate direct mail campaign via Salesforce and Marketo.

Table of Contents

• "Driving qualified meetings with direct mail campaigns" (Franco Caporale - Founder - SaasMQL)
• "Examples of direct mail campaigns that convert" (Ryan Gallagher - Marketing Program Manager - Proofpoint)
• "How we generate pipeline at Metadata using direct mails" (Moran Altarac - Co-Founder & COO - Metadata.io)
• "Direct Mail Campaigns that Implode – Is there a bright side?" (Tamara Marx - Sr. Account-Based Marketing Manager - ServiceNow)

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