We have compiled a list of the top platforms for every SaaS companies interested in launching and scaling their Account-Based Marketing strategy.
All account-based marketing (ABM) software is not created equal.
Depending on your need you may be fine with the ABM software you’ve been using, but that doesn’t mean you shouldn’t shop around. Technology changes, and so does software.
You need to make sure you have the latest information to remain competitive and we are here to help you do just that. We’ve curated a list of 10 top ABM software options, we think, deserve some consideration. Listed alphabetically, here is our list of 10 top account-based marketing platforms.
If you need help developing and launching a targeted ABM strategy to engage your top accounts, check out our SaaSMQL ABM program designed specifically for SaaS companies.
This robust ABM platform combines the technology of AI with the power of strategic marketing to create a product that turns insight into actionable intel for marketing teams. Focused on giving you the tools necessary to properly engage with your best customer, this ABM platform gathers intelligence about each account’s pain points and markets to them specifically.
The software’s engagement platform allows alignment of sales and marketing strategies, through the use of data produced. Use insights from the data to change priorities and strategies to ensure you are engaging with customers on their level, and with their interests in mind.
Customers like 6sense for its ability to deliver amazing insights about which accounts fit in the required marketing strategy, allowing marketing and sales to zero in on prioritized accounts.
The all-in-one sales platform, Apollo.io has tools that help you drive more revenue by prospecting and engaging better with prospects. You can improve your lead generation by identifying more targeted customers in the market, establishing a connection with them, and ultimately through the execution of a considered go-to-market strategy.
There are 30M companies in the Apollo B2B database that can help level up your outbound marketing strategies. Apollo’s Intelligence Engine injects new power into your go-to-market processes using key analytics to power actionable insights.
Users appreciated the ease with which they could zero in on the main contact and other complex demographic information, using this powerful software.
The defining principle of this platform is a reinvention of ABM, starting with the customer experience. With this ABM software option, you can create precise audience targets using AI, CRM, and MAP data. Demandbase is the only advertising platform that is specifically optimized for targeting entire buying teams.
Users enjoy Demandbase’s account targeting and robust analytic capabilities that give you the power to engage at the account and individual level.
D&B Rev. Up ABX, brought to you by Dun and Bradstreet, helps marketing and sales teams increase revenue by grouping together the accounts, contacts, campaigns, and sales strategies. You have the power to learn more about your customer, target the right prospects, engage better, and win clients through this platform.
Customers liked that there are robust capabilities for segmentation and the fact that you could identify and sell to once-dormant prospects.
Hubspot is a great way to run full-fledged ABM strategies, right within your CRM. You can create your ideal customer profile (ICP) to help Hubspot identify the right prospects to feed you. You are also able to upload spreadsheets you have already filled with ideal prospects. This ABM Software also helps to identify pain points in the prospects, in order to more effectively sell to them.
Users appreciate HubSpot’s ease of setup for workflows and a wide variety of automation capabilities. Huge volumes of emails can be sent, with only a few clicks, and the insights, users say, are second to none.
In sales, timing is key, and LeadAngel promises to help you filter and match your leads right down to the decision-maker, quicker than any other on the market. Lead Angel is a B2B Lead Management software that works with your CRM and powerful APIs to instantaneously route and match your targeted leads.
The streamlined dashboard gives a detailed account of the entire routing procedure and the entire platform is also customizable.
Users appreciate this software’s ability to handle ABM strategies by improving the data quality and allowing for better routing of leads, leading to better sales. They also liked that the software covered deduping leads, which helped in maintaining a clean database.
LeanData is an ABM platform that focuses on the user, providing actionable data to help align marketing and sales goals. With this software, you have the ability to seamlessly manage your go-to-market (GTM) strategies across your GTM teams. Also, you can build and implement performance analytics, right within the software.
LeanData’s no-code automation allows you to visualize and activate strategies that work and scale up when necessary. You can also integrate third-party tools with ease and not have to worry about multiple APIs and with its audit logs, you can instantly know what is working and what is not.
Metadata.io is trusted by the likes of Zoom and ThoughtSpot, and for good reason. This B2B platform all but eliminates your manual processes and improves campaign performance at the same time. Metadata.io automates all the nuts and bolts, like building your target audience, implementing campaigns, A/B experiments, and campaign optimization.
The less time you have to worry about building the lead generation process, the more time you have to spend on converting leads that actually help your ROI.
Users note that using Metadata.io has changed the way they use Google Adwords, referring to its brand-new customer match integration with Google.
Sendoso is a multi-variant tool to engage with your target audience in real ways. They have taken the best aspects of direct mail, email marketing, gifting, and marketing automation and combined them to create Sendoso. Now you can drive revenue through retention and improved customer-care campaigns.
Sendoso offers instant analysis of campaign impact, including insights into open and close opportunities, a look at the top 5 campaign performers, and a peek at bottom-line ROI gains.
Know exactly how Sendoso is impacting open and closed-won opportunities. Filter by top 5 to see your best performing campaigns or recent 5 to see results for your latest campaigns. Plus, drill into individual campaign ROI to see how your costs stack up against closed-won opportunities.
The Terminus platform is one of the best-performing multi-channel ABM software solutions on the market. This is truly your 360-degree command center for account targeting, customer engagement, and unified multi-channel marketing.
With the Terminus Data Studio, you can easily view your prospect accounts to create targeted prospect lists and help you to better identify customer engagement gaps. You can also, seamlessly launch digital advertising campaigns and even leverage premium advertising options.
Engagement tools like web experience, chat experiences, LinkedIn ads help you keep your finger on the pulse of your market and create meaningful connections with highly-valued prospects.
Customers appreciate the competitive pricing and features offered by Terminus, as well as its integration capabilities with Salesforce specifically.
Whether you have robust needs, or you are just looking for better automation, the right ABM software can help you automate marketing processes and convert customers better than ever before.
Having the latest information can help you remain competitive, or help you pivot your sales and marketing team to a more effective solution.
We hope this curated list of top ABM software solutions helps in your decision-making process, let us know what you think in the comments.
No matter what stage your SaaS startup is in, landing a whale–a big client that will account for a majority of your revenue–will help you generate the ARR required to keep growing. At this year’s SaaStr, the team at SaaSMQL showed hundreds of SaaS leaders an effective way to do just that. 🐳
SaaS demand generation is an essential part of getting new customers and growing your business, but it's not easy to do well. Read these 7 precious tips on how to build a powerful SaaS demand generation machine.
What does it actually cost to get a new customer? This is a vital metric to master if you are looking to scale up your business in the near future. If you are a SaaS startup looking to build a predictable customer acquisition engine, or a SaaS Company that is ready to scale, this article is for yo
Demand generation is the most crucial role for every SaaS company. Startups need to get on board with key strategies that promote SaaS lead generation, and generate a consistent pipeline to feed the growing sales team. Do you have all the necessary elements in place to run a successful demand gene
SaaS demand generation can be complicated, but there are many ways to get your product to the front of your potential customers’ minds. Here we’ll go over some SaaS lead generation techniques that you can use to increase sales and beat the competition.
This article will discuss why direct mail marketing is so important for ABM's success and how to create an effective campaign. We'll also share some tips on measuring the success of your direct mail marketing campaigns.
SaaS direct mail is also a powerful way to reach decision makers and influencers at companies that aren’t currently using your product or service. When used as part of an account-based strategy, your integrated direct mail has the ability to amplify your results exponentially.
Nurturing enterprise accounts requires continuous education through multiple channels before they might see a need for your solution. Here we discuss the most effective ways to use multiple channels to nurture your target accounts.
The shift to virtual events in 2020 and 2021, along with uncertainty about when live events will resume, makes this year’s budget planning a bit tougher than others. However, you can use the same methodology to set your team up for success in 2022.
If you’re targeting mid-market or enterprise companies, you can't rely on a single channel to drive engagement and qualified leads. Here we share examples of campaigns with solid ROI and show how to integrate different channels into a unique workflow.
HubSpot and Marketo are considered the #1 and #2 marketing automation softwares in the world. ActiveCampaign, on the other hand, is a powerful and easy-to-use marketing automation & sales CRM platform designed for small businesses on a budget. How do you decide which is right for you?
You might have a golden list of accounts that the sales team wants to focus on, but you don’t have the budget for a shiny new ABM platform. Jasmine Chung, Demand Generation Manager at Openprise, showed us how they are doing it at their company and the results they are seeing.
Intellimize used SaaSMQL’s expertise to launch targeted ABM campaigns, integrating Direct Mail with automated emails and LinkedIn ads to engage with 800 accounts within their ideal customer profile. Their investment generated $4.6M in ARR pipeline.
Looking for some no-nonsense SEO tips to boost your site’s search engine rankings? We sat down with Aaron Moskowitz, Director of SEO at Golden Hippo, and covered 5 easy-to-implement tactics that help increase your website's ranking and boost inbound traffic.
By tracking and taking action in improving essential metrics you can position your team for better performance and productivity. Here we provide some insights into what we believe are the most important KPIs every young B2B SaaS company should track as soon as revenue streams arise.
Here we explain step-by-step how at SaaSMQL we are able to consistently generate over $1M in new sales pipeline every month by using a targeted direct mail approach. We also discuss mistakes to avoid during the process and how to track the campaign performance.
Direct mail is the best-performing direct response channel, bringing in results “10 to 30 times better than email”. Most companies don’t leverage direct mail because it's hard to execute, and requires plenty of time and resources. Here we will go over the 7 steps to launching a direct mail campaign.
In a recent webinar for DemandGen Club, Arun Sivashankaran (Founder & CEO of FunnelEnvy) shared the good, bad, and ugly from his years of experience with B2B demand generation teams tackling account based analytics & personalization.
How do you know which programs are generating qualified leads and pipeline, and which aren’t? How can you make sure a lead is tagged correctly throughout the entirety of their buying journey? Here we discuss the basics of B2B marketing attribution.
Modern ABM marketers are seeing direct mail emerge as an effective channel for B2B companies to engage and convert target accounts. When direct mail campaigns are integrated into a broader account-based marketing strategy, they become a powerful channel to break through noise and reach prospects.
Your marketing “tech stack” is the set of technologies your organization uses to execute and analyze marketing across the customer lifecycle, and scale your business. The key goal of your marketing tech stack is to measure the impact of your marketing activities - making difficult processes easier.
Given the special nature of a direct mail package, it’s no wonder the average response rates are higher than email. Receiving a nice gift right at your desk in the middle of the work week is memorable, and shows that the sender made the effort to do something different.
A strong Demand Generation program allows a company to predictably scale the number of Opps sourced by simply increasing marketing spend. Whether you’re just starting out or have been running Demand Gen programs for years, here are a few core “sins” that your team should avoid at all costs.
Intent data can tell you when your target accounts show strong buying signals, allowing you to target the right people at the right time. Yet, many sales and marketing teams still aren’t sure how to include this new type of data in their workflows, let alone incorporate it into actionable programs.
Scaling is hard. You can have the best sales team in the world, but if they’re not focusing on the right accounts, their work likely won’t amount to new clients for your business. When you focus your efforts on ideal target companies, you maximize the campaign’s efficacy and conversion.
The lead handoff process is one of the biggest bottlenecks for every company trying to grow their sales pipeline. Marketing has invested money and resources to generate qualified leads, but they are not always properly assigned to the Sales team and followed-up with.
Low confidence in marketing attribution and ROI often causes SaaS companies to cut investments on demand generation. By tracking your CAC and the value of each stage of your marketing funnel, you can allocate your budget to drive real growth.
Learn how to build effective Account-Based Marketing campaigns using LinkedIn Ads. We'll present specific examples and step-by-step instructions on how to target your named accounts and drive qualified leads.
In this video you'll learn how you can leverage intent data to increase conversion on your ABM campaigns and engage with your target accounts. We'll provide an intro about buyer intent data, the difference between 1st party data and 3rd party data, and how to track customers' offsite behaviors.
In this video you’ll learn how to draft a demand generation budget starting from your revenue goals. We’ll discuss about funnel metrics, Customer Acquisition Costs (CAC), what line items should be considered when creating the budget, how to forecast your ROI, and what tools can help you.
In this video we'll share lessons on how to generate pipeline sponsoring third-party conferences, how to best manage follow-ups and track results, and how to scale the strategy to 100+ events per year. We'll also discuss about best practices on how to run your first user conference successfully.
Direct mail has been emerging as an effective channel for B2B companies to engage and convert their target accounts. When direct mail campaigns are integrated into a broader account-based marketing strategy, they become a powerful channel to break through the noise and reach your ideal contacts.
The 8 most common sales mistakes that I frequently notice in venture-funded SaaS startups. These include adding territories too early or hire a bunch of AEs when there is no pipeline. Avoiding these early mistakes will impact your ARR from the beginning.
Marketing is no longer incentivized to simply generate leads at the top-of-the-funnel and throwing them to sales. The metrics that matter now are account engagement, number of opportunities generated, pipeline ($) and revenue.
Demand generation entails generating sales opportunities for your company's products or services. A good demand generation engine can help a company engage new prospects, generate interest online and offline, and attract prospects, which are then converted to leads and turned into sales pipeline.
SaaSMQL is an Account-Based Marketing agency that helps SaaS startups scale recurring revenue with highly-targeted campaigns.