The 10 Top Account-Based Marketing Platforms

April 10, 2022

We have compiled a list of the top platforms for every SaaS companies interested in launching and scaling their Account-Based Marketing strategy.

All account-based marketing (ABM) software is not created equal.

Depending on your need you may be fine with the ABM software you’ve been using, but that doesn’t mean you shouldn’t shop around. Technology changes, and so does software.

You need to make sure you have the latest information to remain competitive and we are here to help you do just that. We’ve curated a list of 10 top ABM software options, we think, deserve some consideration. Listed alphabetically, here is our list of 10 top account-based marketing platforms.

If you need help developing and launching a targeted ABM strategy to engage your top accounts, check out our SaaSMQL ABM program designed specifically for SaaS companies.

 

1.   6sense

This robust ABM platform combines the technology of AI with the power of strategic marketing to create a product that turns insight into actionable intel for marketing teams. Focused on giving you the tools necessary to properly engage with your best customer, this ABM platform gathers intelligence about each account’s pain points and markets to them specifically.

“The platform allows you full visibility into a range of distributions by category.Pictured: revenue range, employee range, country and industry distribution.”

 

 

 

The software’s engagement platform allows alignment of sales and marketing strategies, through the use of data produced. Use insights from the data to change priorities and strategies to ensure you are engaging with customers on their level, and with their interests in mind.

 

Customers like 6sense for its ability to deliver amazing insights about which accounts fit in the required marketing strategy, allowing marketing and sales to zero in on prioritized accounts.

2.   Apollo.io

The all-in-one sales platform, Apollo.io has tools that help you drive more revenue by prospecting and engaging better with prospects. You can improve your lead generation by identifying more targeted customers in the market, establishing a connection with them, and ultimately through the execution of a considered go-to-market strategy.

 

 

There are 30M companies in the Apollo B2B database that can help level up your outbound marketing strategies. Apollo’s Intelligence Engine injects new power into your go-to-market processes using key analytics to power actionable insights.

 

Users appreciated the ease with which they could zero in on the main contact and other complex demographic information, using this powerful software.

 

3.   Demandbase ABM/ABX Cloud

The defining principle of this platform is a reinvention of ABM, starting with the customer experience. With this ABM software option, you can create precise audience targets using AI, CRM, and MAP data. Demandbase is the only advertising platform that is specifically optimized for targeting entire buying teams.

 

Users enjoy Demandbase’s account targeting and robust analytic capabilities that give you the power to engage at the account and individual level.

 

4.   D&B Rev.Up ABX

D&B Rev. Up ABX, brought to you by Dun and Bradstreet, helps marketing and sales teams increase revenue by grouping together the accounts, contacts, campaigns, and sales strategies. You have the power to learn more about your customer, target the right prospects, engage better, and win clients through this platform.

 

 

Customers liked that there are robust capabilities for segmentation and the fact that you could identify and sell to once-dormant prospects.

 

5.   HubSpot Marketing Hub

Hubspot is a great way to run full-fledged ABM strategies, right within your CRM. You can create your ideal customer profile (ICP) to help Hubspot identify the right prospects to feed you. You are also able to upload spreadsheets you have already filled with ideal prospects. This ABM Software also helps to identify pain points in the prospects, in order to more effectively sell to them.

 

 

Users appreciate HubSpot’s ease of setup for workflows and a wide variety of automation capabilities. Huge volumes of emails can be sent, with only a few clicks, and the insights, users say, are second to none.

 

 

6.   Lead Angel

In sales, timing is key, and LeadAngel promises to help you filter and match your leads right down to the decision-maker, quicker than any other on the market. Lead Angel is a B2B Lead Management software that works with your CRM and powerful APIs to instantaneously route and match your targeted leads.

 

LeadAngel helps businesses, organizations, and enterprises toimprove sales process to close more deals, faster.”

 

The streamlined dashboard gives a detailed account of the entire routing procedure and the entire platform is also customizable.

 

Users appreciate this software’s ability to handle ABM strategies by improving the data quality and allowing for better routing of leads, leading to better sales. They also liked that the software covered deduping leads, which helped in maintaining a clean database.

 

7.   LeanData

LeanData is an ABM platform that focuses on the user, providing actionable data to help align marketing and sales goals.  With this software, you have the ability to seamlessly manage your go-to-market (GTM) strategies across your GTM teams. Also, you can build and implement performance analytics, right within the software.

 

 

LeanData’s no-code automation allows you to visualize and activate strategies that work and scale up when necessary. You can also integrate third-party tools with ease and not have to worry about multiple APIs and with its audit logs, you can instantly know what is working and what is not.

 

8.   Metadata.io

Metadata.io is trusted by the likes of Zoom and ThoughtSpot, and for good reason. This B2B platform all but eliminates your manual processes and improves campaign performance at the same time. Metadata.io automates all the nuts and bolts, like building your target audience, implementing campaigns, A/B experiments, and campaign optimization.

 

The less time you have to worry about building the lead generation process, the more time you have to spend on converting leads that actually help your ROI.

 

 

Users note that using Metadata.io has changed the way they use Google Adwords, referring to its brand-new customer match integration with Google.

 

9.   Sendoso

Sendoso is a multi-variant tool to engage with your target audience in real ways. They have taken the best aspects of direct mail, email marketing, gifting, and marketing automation and combined them to create Sendoso.  Now you can drive revenue through retention and improved customer-care campaigns.

 

 

Sendoso offers instant analysis of campaign impact, including insights into open and close opportunities, a look at the top 5 campaign performers, and a peek at bottom-line ROI gains.

 

Know exactly how Sendoso is impacting open and closed-won opportunities. Filter by top 5 to see your best performing campaigns or recent 5 to see results for your latest campaigns. Plus, drill into individual campaign ROI to see how your costs stack up against closed-won opportunities.

 

10.Terminus ABM Platform

The Terminus platform is one of the best-performing multi-channel ABM software solutions on the market.  This is truly your 360-degree command center for account targeting, customer engagement, and unified multi-channel marketing.

 

With the Terminus Data Studio, you can easily view your prospect accounts to create targeted prospect lists and help you to better identify customer engagement gaps. You can also, seamlessly launch digital advertising campaigns and even leverage premium advertising options.

 

Engagement tools like web experience, chat experiences, LinkedIn ads help you keep your finger on the pulse of your market and create meaningful connections with highly-valued prospects.

 

 

Customers appreciate the competitive pricing and features offered by Terminus, as well as its integration capabilities with Salesforce specifically.

 

Bottom Line

Whether you have robust needs, or you are just looking for better automation, the right ABM software can help you automate marketing processes and convert customers better than ever before.

 

Having the latest information can help you remain competitive, or help you pivot your sales and marketing team to a more effective solution.

 

We hope this curated list of top ABM software solutions helps in your decision-making process, let us know what you think in the comments.

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