Creating a Demand Generation Budget From Scratch

In this video from the DemandGen Club SF you’ll learn how to draft a demand generation budget starting from your revenue goals. We’ll discuss about funnel metrics, Customer Acquisition Costs (CAC), what line items should be considered when creating the budget, how to forecast your ROI, and what tools can help you in the process.

Table of Contents:

• “Why you are not spending enough on customer acquisition” (Franco Caporale – Founder – SaasMQL)
• “Accurately measuring ad spend ROI against actual revenue generation” (Sahil Jain – CEO & Co-Founder – AdStage)
• “Leveraging your funnel metrics to build an effective demand gen plan” (Steve Arentzoff- VP of Demand Generation – Medallia)
• “Building a demand generation budget from scratch” (Jack Foster – Sr. Director, Demand Generation – SurveyMonkey
• Panel & Q&A