If you’re a SaaS professional, you already know that events are an invaluable resource for small-business networking, SaaS lead generation, and even getting out of your comfort zone.
While attending a conference can be exciting, it can also be stressful — especially if you don’t know where to begin or how to prepare.
Fortunately, we've done the work for you. In this post, we share our top 15 SaaS events for 2023 so that no matter what your goals are for the year ahead, there’s something on this list for everyone. Pick and choose to find the SaaS events that will connect you with the right people, companies, and content you need for continued growth.
Why you should attend a SaaS conference
Attending a SaaS event is one of the best ways to meet with other thought leaders in your industry and share knowledge. You can discuss real issues and discover ABM and B2B marketing solutions relevant to your field, as well as get face-to-face with decision-makers.
As you meet with and learn from other SaaS leaders, you'll have an opportunity to network with peers and potential investors. Meanwhile, you can see what your competitors are doing. You might even discover new partners for future projects.
SaaS events are also a great way to build brand awareness and stay at the forefront of your industry. If people didn’t know who you were before, they will remember your small business after a well-timed and well-executed conference.
2023 SaaS Events — Full List
If you want growth in 2023, it's imperative that you get your name out there. Attending a SaaS conference is one of the best ways to do this. There are hundreds of events happening throughout the year, but only a few are worth attending. Organized by date, here are our recommendations for the top 15 SaaS events for 2023.
1. Product-Led Summit
Lead with your product, and success will follow — at least, that’s the intention of the Product-Led Summit. Join everyone from niche startups to large enterprises as they position their products as the driver of growth via customer acquisition, retention, and monetization. You’ll learn new sales methods, customer retention strategies, and customer engagement tactics from some of the industry’s best, including Sumitha Pillutla, Product Leader at Zoom; and Sumanta Chatterjee, Senior Product Manager at TikTok.
When and where: Locations and dates vary in the ongoing Product-Led series; next event is March 14-15 in New York City
What is the future of SaaS software? Learn where the industry is headed, what to expect, and how to plan at the SaaSOpen. With a lineup of over 110 speakers, the event features founders, CFOs, CTOs, CMOs, and CPOs who share war stories from the SaaS trenches — all backed by real-world proof. Tickets are selling fast.
When and where: March 16-17, 2023, New York City
3. Techspo 2023
Business, tech, and innovation converge at Techspo 2023, a global event set to take place in Los Angeles. The two-day expo features developers, brands, tech providers, marketers, designers, innovators, and evangelists who are helping to shape the future of tech. With a blend of learning opportunities and real-world testing and product interaction, the event is a playground for tech professionals of all kinds.
Where and when: April 12-13, Los Angeles
SaaS partnership leaders gather at SaaSConnect to discuss partnerships, platforms, and distribution. SaaS companies, platforms, API services, channels, distributors, resellers, app stores, and investors swap industry secrets and close new avenues for distribution, integrations, acquisitions.
When and where: April 19-20, 2023, San Francisco
5. Running Remote
Remote-first and hybrid teams from around the globe attend Running Remote to learn about the latest in remote-work strategies, managing a distributed workforce, and cultivating company culture. Available both live and online, the event includes C-level executives, founders, VPs, and HR leaders. If it makes sense, you could throw your hat in the ring to be a speaker or a sponsor.
When and where: April 25-26, 2023, Lisbon, PT
6. Ascent Annual Conference
The invite-only Ascent Annual Conference is an immersive, two-day event for the go-to-market team. Over 1,000 SaaS executives unite for peer networking opportunities, content led by industry thought leaders, C-suite execs, and VPs of $20M+ companies. Past speakers include Moz CEO Sarah Bird, Meetup CEO David Siegel, and Hootsuite CEO Tom Keiser. Because the event is by invitation only, you’ll want to request an invite if your company qualifies; those selected attend for free.
When and where: May 23-24, San Francisco
7. Dublin Tech Summit
Dublin Tech Summit is a tech festival situated in the heart of the international SaaS scene. Gain insights from industry leaders as you soak up knowledge on the latest leading-edge technology and trends. You’ll learn strategies to grow your brand and reach your target market, all while scaling to a larger audience. If you’re looking to accelerate your company’s growth, DTS is the place to be.
When and where: May 31-June 1, 2023, Dublin, Ireland
8. SaaStr Europa
Join 4,000 SaaS founders, venture capitalists, and executives from around the world at SaaSStr Europa. This education-focused event features over 100 workshops and sessions, 1,000 “braindates” and mentorship sessions, plus 400 VCs and a Meet-a-VC Program. You’ll be learning among the industry’s best while meeting new connections that can help you grow to the next level.
When and where: June 6-7, London
9. Collision Conference
Called “The Olympics of Tech” by Politico, Collision Conference facilitates networking opportunities, SaaS lead generation, global media connections, investor connections, and rich content covering everything from data science to autotech and environmental sustainability. This year’s speaker lineup includes Grammarly Co-Founder Max Lytvyn, Airbnb Global Head of Operations Tara Bunch, and Canva Co-Founder and CPO Cameron Adams.
When and where: June 26-29, Toronto
10. MozCon 2023
MozCon is not your typical marketing conference, with a lineup of speakers, content, experiences, and sponsors that will keep you engaged over the two-day event. You’ll learn tips to navigate the most pressing B2B marketing, ABM, SaaS lead generation, and SaaS demand generation issues. Meanwhile, discover new tactics to uplevel your marketing and grow your business in 2023.
When and where: August 7-8, 2023, Seattle
11. SaaStr Annual
The SaaStr Annual conference brings together cloud and SaaS founders, VCs, and execs in an indoor/outdoor, festival-style venue. Enjoy three full days of workshops, networking and mentoring sessions, and learning opportunities with top SaaS leaders. Meet with and pitch VCs and investors, and get ready to scale faster at this fun event.
When and where: September 6-8, San Francisco
12. TechCrunchDisrupt 2023
TechCrunchDisrupt is ideal for startups looking to collaborate with their peers and dive deep into issues surrounding the future of tech. Startup newbies, disruptors, and investors converge to network and grow in their industries, with content featuring experts in SaaS/Enterprise, Climate/Mobility, Fintech/DeFi, Hardware/Robotics, and more. Trailblazing founders share their best practices and lessons learned to give today’s startups a fighting chance at avoiding common pitfalls on their journey to SaaS success.
When and where: September 19-21, San Francisco
13. B2B Rocks
B2B Rocks 2023 is a global conference focused on key startup and growth principles, such as bootstrapping, controlling costs, increasing team productivity, and promoting product-led growth. Entrepreneurs, VCs, and SaaS executives come together to discuss ways to turn today’s challenges into tomorrow’s opportunities. The startup-driven event celebrates the pioneers of SaaS businesses who have helped shape the future with their innovations.
When and where: September 19, Paris
14. SaaStock 2023
Any founder on the journey to $10 million in annual recurring revenue should consider attending SaaStock. Join fellow SaaS founders, potential customers or partners, and over 400 investors at the Dublin-based conference to learn from 150+ speakers who are leaders and disruptors in the SaaS space. With sessions like “6 Lessons Learned From Scaling the Next Tech Unicorn With Your Spouse” and “Driving Your SaaS GTM Efficiency in the Next 2 Years,” the conference is packed with valuable content.
When and where: October 16-19, 2023, Dublin, Ireland
15. Web Summit 2023
Headquartered in Dublin, Ireland, Web Summit holds conferences around the world, with 2023’s conference set to take place in Lisbon. The tech-focused conference attracts policymakers, heads of state, founders, and CEOs for networking opportunities, masterclasses, roundtables, educational content, and SaaS lead generation opportunities. Expect to find experts from every industry — and bring plenty of business cards.
When and where: November 13-16, Lisbon, Portugal
How do you choose the right SaaS conference to attend?
When it comes to choosing a SaaS conference, there are many factors to consider. First, make sure that the event aligns with your business goals and strategy. If you're looking for more SaaS lead generation or sales opportunities, then choose a conference with compelling keynote speakers and learning sessions that will help you close deals. If you’re focused on finding investors, look for conferences with a large number of investor connection opportunities.
If money is an issue, then look for an affordable option that still offers high value in terms of content delivery and networking opportunities (or both). Weigh the costs of travel and ticket prices against the potential ROI before making your decision.
How to Rep Your Brand at a SaaS Conference
It’s not enough to buy a ticket to a SaaS conference and sit in on a few tracks. If you want to encourage both SaaS lead generation and SaaS demand generation, you need to be proactive about creating connections while you’re there. Here are some tips to represent your brand with pride at a SaaS conference.
● Be friendly and approachable. Put your best foot forward by dressing for success, smiling, and being confident in your delivery.
● Read the room. Many SaaS conference floors include a mix of peers and investors. Learn to identify opportunities to either trade non-confidential intel with your peers or pitch your brand to investors.
● If you plan to exhibit, secure a booth in a high-traffic area with good visibility. If you have the budget for it, get a prime spot near entrances, exits, eating areas, or restrooms. Having good signage is key here. People will be freshest when they first enter a conference hall, and your signage should compel them to stop by your booth.
● Bring marketing materials. This might include brochures and pamphlets, freebies like pens and stickers with your branding, and digital assets such as free downloads. Make it easy for attendees to take home your information after they leave the conference hall — and make it easy to follow up by collecting their contact information. Adding a QR code to your B2B marketing assets makes things quick and easy.
Remember, the goal of attending a SaaS conference is not just to get your name out there. It’s also about enhancing your SaaS lead generation, learning from other people's success, and finding ways to improve and scale your business. If you're looking for growth in 2023, then it's imperative that you get yourself out there at these events. Follow along with SaaSMQL to learn the latest about SaaS conferences, B2B marketing, ABM, and other topics of interest to small-business owners in the SaaS space.
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