ABM Unlocked: How to Leverage Buyer Intent Data in Real Time

In this video from the DemandGen Club SF you'll learn how you can leverage intent data to increase conversion on your ABM campaigns and engage with your target accounts. We'll provide an intro about buyer intent data, the difference between 1st party data and 3rd party data, where to find it, how to track customers' offsite behaviors, how to make the intent data actionable, and a few examples of successful implementations.

Table of Contents:

• "Introduction - How to Make Sense of Buyer Intent Data" (Franco Caporale - Founder - SaaSMQL)
• "Leveraging Buyer Intent Data in Sales and Marketing" (Josh Lucas - Solution Engineer - Terminus)